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  • How to expose your passion to the market part2

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    Kate Fella

    Hey girls!

    I hope this time of the day finds you good and creative!

    So, I’m once again here to continue our previous discussion about the whole launching process on how to expose my passion to the market! My number one tip, to turn your thoughts and ideas into reality, is to write everything down!

    -Hands down for this super easy and useful tip that has changed my whole life! –

    Guys, it may seem so simple but bare in mind that you will have a thousand thoughts each day, that will make it super difficult to remember all your ‘to do’ list in every detail! Being organized is the most important step,one must have ,especially in this case of creating something completely new from the beginning.

    Diving into some more technical stuff. Deciding to open an online store. What’s next?
    Market Search
     Define your target group.
     Develop your research plan.
     Collect relevant data and information.
     Analyze data and report findings.
     Take Action!
    Market research is the key initiate tip whichever business move you are about to make. In the http://www.nklondonshoes.com defining the target group ,was the easy part because I have always been aware, about the style of my designs. That made it more than clear for me to understand to which women my creations refer to.
    Develop the research plan and Collect data. A really good idea is always the questionnaire. All you need to do, is to create a narrowed down topic with developed research questions and that’s it! You are ready to dive into the bulk of your survey! Where? Social Media is always the answer! In this industry of FASHION, socials are the real source of information.
    The last step is to analyze all the data and report the findings. Once you have all the questions answered, it’s time to take action and start creating. That was it? No girl!!! That’s where it all starts!
    Open a Company or be a Sole Trader?
    Another really important choice you have to make, is an accurate and trustworthy Accountant. The above question can only be answered by your Accountant. He is the one to guide you over all legal procedures.
    The decision of a web site.

    How to choose a Web Developer.
    A tip I used in order to find a person whose job would meet my needs, was to go through other web sites that I personally liked and find who made them! That easy! Then of course many discussions over the phones and meetings were followed! Another tip is to be completely aware of what exactly you need, so it can be easier for the person working with you to get a clear idea of your thoughts. In other words, be your own guide!

    How to choose a web design. More Tips.
    There are dozens of web designs out there! Either your Web Developer would recommend what’s appropriate for your business, or again, go through the web itself and find what theme you really like! http://www.wordpress.comhttp://www.shopify.co.uk and  http://www.wix.com are a little sample of  platforms that you can use to create and customize the theme for your website. Of course you need to understand that each theme has its own limitations and a techie should be consulted first.

    How to choose a photographer.

    Another difficult part of this interactive business! Make sure to choose a photographer specialized in your products! There are specific people who are specialized in specific photography tasks such as, food photography, fashion photography etc. Not everyone is a professional out there! Check their portfolio (of the same products as yours) and then decide if they meet your needs.

    Really don’t want to stress you out! All you need is good planning!
    As you can tell part 3 will follow, with ….
    You created the website…Now What..?

    Thank you for reading my article once again and being a part of my Blog family!
    Till next time take care and..
    Walk Your Way..


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